Robert Eckelman

July 28, 2021

Olympics fun, the way only Jerry Seinfeld can describe them.

Someone shared this so I am resharing it. If you have 5 minutes I hope this laugh and a smile will recharge your day

August 4, 2026

Is Your LinkedIn Invite DOA?

"Would this be relevant for your team?"My honest answer? I have no idea. That's not my job.Your job is to inspire me to want to invest five minutes or more on the phone with you, by anchoring your outreach in something specific and relevant to me. With all the changes happening in my business right now, that should be easy.

July 14, 2026

What Did You Change in the First Half of 2026 That Will Improve Your CTV Campaigns in the Second Half? You Still Have Time.

Not every Connected TV campaign is built the same. The path your impression takes can impact CPMs, transparency, fraud protection, and ultimately campaign performance. Here's why the smartest buyers are rethinking how they purchase premium streaming inventory.

July 13, 2026

Pushing the envelope to deliver maximum CTV value and transparency for the brands we partner with

In the Connected TV space, you have to constantly innovate and test new strategies. If you blink, the ecosystem changes.

July 13, 2026

Benefits of running CTV through an Amazon DSP seat

How many companies touch your impression before it reaches the viewer?‍ Every additional platform between the advertiser and the publisher can mean increased fees, latency, and another opening for fraud.‍ Amazon has built one of the more direct supply paths in CTV