The growth of #CTV #Streaming #OTT at this point in time cannot be questioned. Within the next decade (or sooner), most content will be streamed. According to Nielsen ( July 2022), CTV | Streaming | OTT has already surpassed cable and certainly broadcast.
The growth has been so fast, that it can be hard to measure. I am not a huge fan of Nielsen and I have suggested in several posts that due to the velocity of change and different sample sizes, no one source has all the answers on CTV | Streaming.
I love to see charts like the one above but I also balance it out by looking at several sources. Many are a little different but it is easy to see the same trend lines. I will continue to post the most accurate research I find as often as possible. Hope you enjoy.