• Robert Eckelman

Purchase intent, lifestyle, Interests, Income, and education, way better than targeting age & gender


Full Marketing Charts article here https://bit.ly/3PM4Wqy


I recently posted that there are better ways to target an audience than age and gender. Old school 25-54 is not a real audience, it is not even a generation (it covers Gen X, Millennials-Gen Y). My son is no more like me than I was like my father.


We are in a demos + world, today's best marketers are using data and technology to improve the impact, relevance, and engagement of their advertising. The end goal, reach consumers whose online and offline behavior, lifestyle, income, location… qualify them as in-market intenders.


All of the above said, I do find this Age and Gender Chart Interesting.


#CTV #Streaming #OTT always getting better for local advertisers and viewers.