Free Falling, not the Tom Petty song, Traditional Cable Subs to fall to less than 50% by 2023.

less than half of US households will have a traditional Cable by the end of 2023.

In the last 6 years, Cable lost more than 50 million adult viewers. The largest single-year free-fall was in 2020 dropping 7.7%. Viewers are heading over to #CTV #Streaming #OTT