• Robert Eckelman

What is a social influencer? Where do they influence?




What is a social influencer?

Nielsen’s definition of an influencer: “a social media users with over 1,000 followers/subscribers exercising influence, on digital platforms.


Where do they influence?

Influencers vary by platform.


Like all things marketing consider the right platform, target audience, content, and length of segments.


If you are influencing the RV crowd and the Electric Bike Crowd will likely be similar. RV people are very much into electric bikes. TikTok may not be the platform


Influencing the bodybuilding crowd and supplements would likely be quite different than the example above. TikTok may work great here


Full article here https://bit.ly/3xVh3Jv


Best of luck.