• Robert Eckelman

CTV | OTT Streaming always getting better. Take a look 👀

Updated: Sep 16



The latest information on CTV viewers and viewership
The latest information on CTV viewers and viewership

82% of US TV households now have at least one CTV device


55% of TV households have at least one stand-alone streaming device such as a Roku, Chromecast, Amazon Fire TV or Apple TV.

60% of adults watch video via a connected TV device at least weekly


54% of adults ages 18-34 view CTV daily

43% of those ages 35-54 view CTV daily

22% of adults 55+ view CTV daily


The mean US household 4.1 CTV devices per household


78% of adults prefer to view video no a TV


Leichtman Research Group (LRG) April-May 2021. https://bit.ly/2YYzjnE