Only 1 in 5 (20%) people say watched their favorite show on a pay-TV set-top box.Robert EckelmanDec 1, 20211 min read3/4 discovered their favorite shows on an online source (CTV | OTT).CTV | Streaming | OTT it just keeps getting better
Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.
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