Only 1 in 5 (20%) people say watched their favorite show on a pay-TV set-top box.Robert EckelmanDec 1, 20211 min read3/4 discovered their favorite shows on an online source (CTV | OTT).CTV | Streaming | OTT it just keeps getting better
The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage
Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too
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