Robert Eckelman

December 1, 2021

Only 1 in 5 (20%) people say watched their favorite show on a pay-TV set-top box.

3/4 discovered their favorite shows on an online source (CTV | OTT). CTV | Streaming | OTT it just keeps getting better

May 7, 2026

The "Pattern Interrupt" for business results

Most companies settle for incremental gains because they’re comfortable. But I’ve found that doing things just slightly differently not a total overhaul, but a smart tweak is where the massive wins are hidden

April 30, 2026

Access. Accountability. Action You Are Not a Number

Scaling a business shouldn't mean sacrificing client relationships. Discover why the 'Efficiency Trap' of ticket systems can hurt B2B growth and how prioritizing direct access and accountability creates a competitive advantage in customer experience.

April 27, 2026

Build CTV campaigns for optimization, not just launch

CTV campaign strategy insights on how to build for optimization from day one. Learn how A/B creative testing, publisher segmentation, and early-stage retargeting can improve performance, lower CPMs, and drive more efficient, data-driven CTV advertising results.

April 27, 2026

Look Up! Why the Goodyear Blimp or any blimp may have more impact than a Super Bowl Ads

In a world where everyone is fighting for attention downward (phones, feeds, scrolls)…Goodyear quietly built something that forces people to look up. Recall their brand and talk about it.