It just seems like networks continue to promote their own funeral.
On July 14th I posted about award shows on broadcast TV. In a few sentences, I said traditional networks give up two to three hours of their prime time, their highest and best valued time, to promote shows on Streaming and CTV. Link to post here. https://bit.ly/3LhOdJF
I did not watch last night's Emmys, but the reviews have highlighted the impact of my July 14th post. I think the only show to win an award was Saturday Night Live and that's because it only had one other competitor in the category.
Here is a quote directly from one of the reviews.
Additionally, just one show from this year’s host network NBC — SNL — won an Emmy on the primetime telecast (a single one at that), which, yet again, makes me wonder: Why do the Big Four networks, which take turns broadcasting the Emmys, want to air their own funeral? Eventually they are going to realize that it’s not smart business to promote their competition, and then what will happen?
Here's an additional quote that punctuates the evening
simply lacking exceptionalism – which is a missed and opportunity with the quality of talent in the room.
I don't know how many more years this will continue for. I certainly predict these shows will move to The networks streaming offerings such as Peacock and Paramount +.