• Robert Eckelman

Viewership & Advertising down 2022 Olympics. There are different points of view for the drop.

Updated: Feb 10



There are different points of view on the Winter Olympics 2022. Olympics are & will continue to be some of the highest-profile viewing on television, Cable & Streaming. Viewership & Advertising appear to be down, some of the reasons for the drop: COVID, Geography (Politics-Taiwan), Human rights (Uyghurs), Proximity to the Super bowl… There sure is a lot going on but It's sad for the elite athlete who trained and dedicated their lives to this event.


The opening Beijing Olympics ceremony was down 63% to $8.7 million linear TV viewers from the 2018 Winter Olympics, and 17% lower than last year’s opening ceremony for the Tokyo Summer Olympics.