Boomers, Gen X, Millennials, Gen Z, we should just call them Streamers-It's how video is consumed Robert EckelmanOct 28, 20211 min readAdults, all ages, streaming usage trumps cable
What’s old is new again. In media, we’ve come full circle. I started in cable. Moved to broadcast. Now both are chasing what I saw coming: CTV.
For consumers, "CTV" is just TV- much like “Kleenex” became the word for “tissue.” Now’s the time to lean in, not hold back. The living room has changed. Has your advertising strategy?
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