Boomers, Gen X, Millennials, Gen Z, we should just call them Streamers-It's how video is consumed Robert EckelmanOct 28, 20211 min readAdults, all ages, streaming usage trumps cable
Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.
Watching the NFL on Sunday hit me with a big realization- we’re living through a changing of the guard
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