• Robert Eckelman

By the end of 2023, less than 50% of US households will have a traditional pay TV subscription.

Currently, 87% of US households have 1+ connected tv devices.

That is a stark Contrast.


CTV | Streaming | OTT is growing so fast that it is hard to find accurate research. Generally, I look to a few different sources. eMarketer/Insider Intelligence and the Leichtman Research Group are two sources that publish regularly and appear to be fairly accurate. Here are their latest findings from Q1 & Q2 2022.


By the end of 2023, less than 50% of US households will have a traditional pay TV subscription. The total number of pay TV households will drop to 65.1 million, a 4.8% decrease from 2022. Source Insider Intelligence 02/22


Major Pay-TV Providers Lost About 1,950,000 Subscribers in 1Q 2022. Over the past year, top pay-TV providers had a net loss of about 4,735,000. Source Leichtman Research Group 2Q 2022


Major Pay-TV Providers Lost About 1,950,000 Subscribers in 1Q 2022. Over the past year, top pay-TV providers had a net loss of about 4,735,000. Source Leichtman Research Group 2Q 2022


LRG Studies Q2 2022 - Found that the % of households with 1+ connected TV devices increased from 24% in 2010 to 38% in 2012, to 69% in 2017, to 87% in 2022. Source Leichtman Research Group 2Q 2022


The same LRG study showed there are now 500 million connected TV devices in U.S. households, an increase from about 300 million just five years ago. Leichtman Research Group 2Q 2022