Use QR codes to build a first to third screen advantage with #CTV #OTT #Streaming campaigns.
It was once said the fastest way to get from point A to point B is a straight line. Now it just may be the QR code. If they live up to their full potential, they may be the fastest way of connecting viewers to your service or product.
Like most people you have likely seen an ad that made you laugh, cry, surfaced a need you did not know you had, created desire, made you want more information… When the show, movie, or event you were viewing ended, you remembered the message but could not recall the advertiser. This happens all the time. Quite frankly we get message overload. There are also times when the message gets lost in the creative.
You may already have all the benefits of an exceptional CTV campaign:
Granular prospecting profile
Specific geographics or zip codes
Purchase intent
Lifestyle
Income…
An additional dose of recall with a QR code can only help.
QR codes can be used to successfully build a first to third screen advantage. They can direct viewers to:
More Information
Contact us
Couponing
Join social media
Event Dates & Ticket Purchase
Landing Pages
Form Fills…
The best QR codes do provide additional analytics to your campaign
Number of downloads
Date & Time of Day
Device
QR codes can also be Dynamic- they can be updated without changing your creative and even provide additional points of contact such as
Phone number
Chat
Map
Want to learn more about QR codes lets talk 727 580 4857
#CTV #OTT #Streaming always getting better
