Microwave the popcorn, grab the Reese’s Pieces, it's time to stream new movies releases
Prior to the pandemic, the movie theater was the best and sometimes the only place to see new movies. Things have changed. Many movie studios are releasing new movies directly to streaming or simultaneously to streaming and theaters.
The box office will rebound but how fast and how large the rebound will be is unknown. Personally, I love the movie theater experience but my big screen, surround sound, recliner, ease of streaming, and CTV | OTT features such as pause and rewind make for a nice place to view great movies also.
As of July 2021, 33% of TV viewers have paid to stream new releases and it looks like it is only getting larger.
Full article from marketing charts here https://bit.ly/3koJRU3