• Robert Eckelman

Viewers Default Choice For TV Viewing-CTV |OTT | Online

Viewers continue to move away from traditional or pay-TV. according to New research from Hub Entertainment and Marketing Charts half of viewers say that OTT | Online is now the first source they turn on when viewing TV.

CTV | OTT always getting better for viewers and advertisers

CTV = Connected TV | OTT = Over The Top TV

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