Catch the CTV Buzz -CTV Viewers discovering TV shows from friends and buzz

Catch the CTV Buzz.

There is a difference between how Traditional and Pay TV discover programs compared to Streamers. Traditional viewers tend to view advertising and channel surf and CTV | OTT viewers discovering shows from friends and buzz

The share of viewers who watch their favorite new show through pay-TV 26%

The share of viewers who watch their favorite show on a CTV | OTT platform 68%

Source Hub Entertainment Research & Marketing Charts.