MoffettNathanson estimates that the traditional pay-TV could disappear in 12 years.
Updated: Oct 8, 2020
TV distributors – cable, satellite & telecom lost approximately 1.9 million subscribers q2 2020. Total pay-TV penetration now at about 61%. MoffettNathanson said that equates to 1994 subscriber levels. If subscriptions continue to fall at this annualized rate, about 8%) pay tv could become extinct in 12 years
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CTV OTT always getting better