• Robert Eckelman

Super Bowl LV 1 Billion Streaming Minutes. Plenty of hits and misses.



Super Bowl was full of hits and misses. We could start with the ferocious hits the Bucs defense was putting on the Kansas City Chiefs. I am not a sportscaster so I will focus on viewership and commercials.


Hits

Streaming- while traditional viewership was down streaming delivered over 1 billion streaming minutes.


Commercials*

Rocket Mortgage Tracy Morgan https://youtu.be/EMgA-y2nRWE

Bud light seltzer Lemons https://youtu.be/X3YcWcbEW7E

Scotts Miracle Grow https://youtu.be/-QKt8GtRUOA

T Mobile https://youtu.be/HxllNfjYw2U


Misses

Broadcast viewership- while Super Bowl is still the largest event on television Super Bowl LV only delivered 96.4 million viewers. This is the lowest ratings in 14 years, Colts Chicago Bears Super Bowl. I was thinking the ratings would be exceedingly high. My logic, obviously flawed, was that due to Covid people would view at home or in small groups versus traditional viewing parties and out of home.


Commercials*

A few left me scratching my head wondering what they were about. That is a tough pill to swallow at 5.5 million per :30


Oatly - Oat Milk I guess https://youtu.be/r2-f-qBcQFs

Klarna Don't Know what this was for https://youtu.be/GeLM3-J4BlU

Fiverr Too Much going on https://youtu.be/XelsNvpibpQ

Doritos strange https://youtu.be/BLuqtTn4610


* You may think differently of have favorite commercials of your own. If so please share.