It is also causing a monumental shift in the way large media companies run their business. Gargantuan media companies including NBC, CBS, Disney (ABC) have already pivoted to Streaming & CTV.
25 million US households have cut the cord since 2012, another 25 million+ households will cut the cord over the next 5 years. Major media companies expect cord-cutting to stabilize around 50 million (that could be optimistic). Mammoth media companies including NBC, CBS, Disney (ABC) have already pivoted to Streaming & CTV
This is not bad news. Consumers may be the winners in the long run. Viewers have more choices than ever. They have new ways to consume their favorite programs and content. They may like the ease, the flexibility, savings...Advertisers and marketers will benefit from addressability and attribution.
Q1 2021 cable lost about 1,895,000 subscribers, a bit better (60,000 or 3.06%) than Q1 2020 when Cable lost about 1,955,000. According to the Leichtman Research Group, year over year losses continues to mount 4,790,000 subscribers, compared to a loss of about 5,125,000 over the prior year.
Headlines are everywhere a few are below.
Media executives are finally accepting the decline of cable TV as they plot a new path forward
Full article here https://cnb.cx/2Rttv2b
They expect around 50 million. NBC, CBS, Disney...
Pay-TV to Lose Most Subscribers Ever in 2020 Even though TV watching has been up in 2020, when it comes to pay-TV subscriptions they are on pace to lose the most subscribers ever in a single year in 2020. Full article here https://bit.ly/3vb5k70
Cord Cutting Still Nearly Double For the Big Four U.S. Pay-TV Providers Over 2018
Comcast, AT&T, Charter, and Dish collectively lost around 5.1 million customers in 2020, still more than double what they bled in 2018 Full article here https://bit.ly/3bK1rOZ
Have questions, let's talk about how CTV can benefit you.
#CTV and #streaming always getting better for viewers and advertisers.
