• Robert Eckelman

Streaming wars Many of these services are less than 2 years new

Chart from Axios full article here https://bit.ly/389ZOZ0

Paramount+, Disney+, Discovery+, NBCUniversal's Peacock, AT&T's HBO Max, and AppleTV all less than 2 but they feel like brands many already know.

8 out of 10 US Households have a streaming device. Studies show the average number of services the consumer will subscribe to is 3 or 4.

CTV always getting better for consumers and advertisers

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