Before you write your next ad, film your next scene, commit to your next cause,
take time to think about what consumers want.
Here is a roadmap to success from Marketing Charts
Give me product information
Provide discounts/ special offers
Be entertaining
Teach me something new
Be relevant to me/ identity
Make me laugh
Give me personalized recommendations
Promote diversity and inclusivity
Raise awareness about a social or environmental cause
Show companies COVID-19 response
