How CTV | OTT spread quick- Innovators, Early Adopters, Early Majority 3 of 4 HH have a CTV device
So just how did CTV | OTT spread so quickly?
Easy to understand-
It’s TV (only better), something you have grown up with Large Hive (Group of consumers)- Innovators, Early Adopters, Early Majority. 3 out of 4 HH have a Connected TV device, we are way past the tipping point
Clear Need | Value Proposition-
Save money, better experience, save time & hassle, easy to start, stop, cancel Usability- Great Technology has made CTV Easy. In the early days, it may have been a challenge. Roku & Fire TV Easy, Fantastic, Voice Remote The Best. Cable companies are making it easier, they are teaching consumers to use Apps.
Information gap | Trend-
People want to understand the world around them. Not much to learn, hit power & go. It is easy to be part of the trend.
Demonstration | Emotion –
Easy to show & tell, what you are watching
Sharing is caring-
humans share to connect
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