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  • Writer's pictureRobert Eckelman

Have you ever heard a word & said "Yeah, That's It" SISU- 4 letter word huge concept

Have you ever heard a word and said

"Yeah, That's It" SISU is it.

Sisu is a Finnish concept.

I am not Finnish and don't think I know many Finish people

but I love the concept & try to live it, apply it to my business, and inspire others.

I learned this from a waitress.

I tried to learn every day from everyone.

When I learn, I share.

Hope you like it | Hope you live it

Local CTV | OTT advertising built around the concept of Sisu

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