I am not suggesting to stop broadcast & cable, I am evangelizing that CTV | OTT become are equal
- Robert Eckelman
- May 7, 2020
- 1 min read
US Households are watching less linear Prime Time Broadcast and Cable programs even during this pandemic. See article from Samba TV https://bit.ly/3fnVur7 .
They are not consuming less video, they have just shifted to CTV | OTT.
Now more than ever advertisers and marketers need to maximize the efficiency of their Video Messaging budgets. I am not suggesting to stop broadcast & cable, I am just evangelizing that CTV | OTT become an equal part of the mix.
With increased viewership, fantastic targetability, digital characteristics, and actionable analytics CTV | OTT is advertising that works,
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