• Robert Eckelman

Netflix, Advertising? Things never happen…until they happen

Some day Netflix will have advertising
Some day Netflix will have advertising

There a lot of buzz about someday Netflix adding advertising.


I have read several pro and con stories. I just read an article, that stated in March 2018 Reed Hastings CEO of Netflix said no advertising on Netflix.


To that I say, things never happen…until they happen. I hope Netflix jumps into advertising and for my clients, it can’t start soon enough.


There are several studies that show viewers are OK with advertising as a trade-off to a better value proposition...low price https://lnkd.in/eercTsX


Viewers are even catching on to advertising relevancy, meaning they know many ads are for products and services they have an interest in.


I don't know if there will ever be advertising on Netflix, but I do know Netflix will eventually lose programming think Disney and ATT Warner, and or the cost of the rights to programming will skyrocket like Friends up from around $30 million to $100 million. The competition will offer better options, the same options, cheaper option.


The only constant is change and CTV | OTT is changing rapidly…for the better. For me, content is just filler in between commercial breaks😊

Recent Posts

See All

7 simple thoughts for the last week of July

1. The reason most people fail is that they give up what they want most for what they want now. 2. Common sense is like money and health: once you have it you must work to keep it 3. Laziness may a