U.S. Cable & Satellite lose 6,000,000 subscribers in 2019. Currently 65% How low will it go?
U.S. Cable & satellite Penetration 2009 all-time high of 87.8% 2020 it is now 65.3%. The generation of core-nevers is aging in.
My 21-year-old son in college likely will never subscribe. How low will it go? 50% is right around the corner.
Full article form Variety
Local CTV | OTT advertising always getting better