• Robert Eckelman

U.S. Cable & Satellite lose 6,000,000 subscribers in 2019. Currently 65% How low will it go?

U.S. Cable & satellite Penetration 2009 all-time high of 87.8% 2020 it is now 65.3%. The generation of core-nevers is aging in.

My 21-year-old son in college likely will never subscribe. How low will it go? 50% is right around the corner.

Full article form Variety


Local CTV | OTT advertising always getting better

CTV = Connected TV | OTT = Over The Top TV

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