Adding a little Fire to the CTV OTT Fuel, Amazon's Fire TV Private Marketplace Deal just announced
Adding a little Fire to the CTV OTT Fuel. Amazon Fire TV (reach 34 Million Households or 27% of all US HH) adds 2 DSP’s to their Private Marketplace.
This new deal will make CTV | OTT advertising inventory more accessible to local CTV | OTT advertisers .
The timing of the Fire TV’s Private Marketplace deal is fantastic, as political advertising starts crowding out regular advertisers accessibility of great inventory will play a vital role for 2020 success.
Currently only 2 Demand- Side Platforms have access to the Amazon's Fire TV Private Marketplace. Need more information, lets talk.
According to Q2 earnings Amazon’s Ad Sales delivered 37% Year over Year growth
See more Below articles form AD Age and Forbes
https://adage.com/article/digital/amazon-opens-way-apps-fire-tv-sell-ads-trade-desk-dataxu/2187056
