• Robert Eckelman

Adding a little Fire to the CTV OTT Fuel, Amazon's Fire TV Private Marketplace Deal just announced


Amazon Fire TV opens up CTV | OTT Private Marketplace deal to 2 DSP's

Adding a little Fire to the CTV OTT Fuel. Amazon Fire TV (reach 34 Million Households or 27% of all US HH) adds 2 DSP’s to their Private Marketplace.


This new deal will make CTV | OTT advertising inventory more accessible to local CTV | OTT advertisers .


The timing of the Fire TV’s Private Marketplace deal is fantastic, as political advertising starts crowding out regular advertisers accessibility of great inventory will play a vital role for 2020 success.


Currently only 2 Demand- Side Platforms have access to the Amazon's Fire TV Private Marketplace. Need more information, lets talk.

According to Q2 earnings Amazon’s Ad Sales delivered 37% Year over Year growth


See more Below articles form AD Age and Forbes


https://adage.com/article/digital/amazon-opens-way-apps-fire-tv-sell-ads-trade-desk-dataxu/2187056


https://www.forbes.com/sites/kirimasters/2019/07/26/whats-driving-amazons-10bn-advertising-business/#5e18009ea043

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