Q2 2019 Cable Report Card Subscriptions Down | Earnings Beat Estimates, Strange Paradox
Q2 2019 Cable report card Subscriptions down 1.3 Million,
Earnings are good most beat estimates
That is an interesting paradox- Kind of like my report card as a kid, the teachers would say "His grades are not good but he is smart"
According to Cord Cutters News https://bit.ly/2ZnyEHM ( full article here)
cable companies are losing more than 14,000 subscribers per day
DIRECTV NOW: 168,000
DIRECTV & U-Verse TV: 778,000
From what I have read, cord-cutting will accelerate as promotional pricing ends.
Here are the paradoxes
Americans are watching more video than ever while cord-cutting is at an all-time high
My thought they are watching CTV |OTT
Q 2 cable company profits they appear to be strong and beating estimates.
I am not an economist, not even fantastic at reading a spreadsheet. Generally, if you are making more with less part of that equation in price increases. Higher prices lead to more cord-cutting so I really don't know how long this will last.
The marketers the future is local CTV | OTT advertising. ConnectADtv is hear to help