• Robert Eckelman

Hamburger connoisseur thinks burgers are different but CTV | OTT all is the same. That is pure bull

That is just a lot of hamburger meat…I have a friend that considers himself a hamburger connoisseur. The other day we were going to grab lunch and it took him about 20 minutes to decide on the best hamburger place. When I urge him to just make a decision, I said all burgers are the same. I receive the lecture that lasted our entire lunch. This coming from a guy that says all CTV | OTT companies are the same. I thought out loud, you will spend 10 bucks on a burger and possibly 10,000 on a CTV | OTT campaign, use your time and judgement proportionally.

CTV = Connected TV | OTT = Over The Top TV

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