If I ask a client to invest 10 minutes of time with me, I do 60 minutes of research for them.
Sounds funny but I know my clients are busy. I try to bring them value at every contact point so they will continue to take my calls, call me, share and listen to ideas. These days I make few pure sales calls and my best and now most often sales calls are incoming. Meaning my clients call me to discuss strategy, opportunity, and more. I started selling media in 1986 and the last 2 years have been completely different for me. I am connected, accepted, and valued by my clients. I truly feel like an extension of their success.
My investment of time starts daily (including most weekends). I research, read, and learn every day. I share what is relevant. I file bits of info by client or sometimes as general.
Today 7/2 I found some great info from the
IAB U.S. 2020 Digital Video Advertising Spend Report June 2020 link below
3 points that hit home
1. More than half of buyers are shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV
2. Agencies are converging their video team
3. CTV wins Brand Safety and Content Quality