• Robert Eckelman

If I ask a client to invest 10 minutes of time with me, I do 60 minutes of research for them.


Sounds funny but I know my clients are busy. I try to bring them value at every contact point so they will continue to take my calls, call me, share and listen to ideas. These days I make few pure sales calls and my best and now most often sales calls are incoming. Meaning my clients call me to discuss strategy, opportunity, and more. I started selling media in 1986 and the last 2 years have been completely different for me. I am connected, accepted, and valued by my clients. I truly feel like an extension of their success.


My investment of time starts daily (including most weekends). I research, read, and learn every day. I share what is relevant. I file bits of info by client or sometimes as general.


Today 7/2 I found some great info from the


IAB U.S. 2020 Digital Video Advertising Spend Report June 2020 link below

https://www.iab.com/wp-content/uploads/2020/06/IAB_2020VideoAdSpend_FINAL.pdf


3 points that hit home


1. More than half of buyers are shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV


2. Agencies are converging their video team


3. CTV wins Brand Safety and Content Quality




CTV = Connected TV | OTT = Over The Top TV

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