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  • Writer's pictureRobert Eckelman

If I ask a client to invest 10 minutes of time with me, I do 60 minutes of research for them.

Sounds funny but I know my clients are busy. I try to bring them value at every contact point so they will continue to take my calls, call me, share and listen to ideas. These days I make few pure sales calls and my best and now most often sales calls are incoming. Meaning my clients call me to discuss strategy, opportunity, and more. I started selling media in 1986 and the last 2 years have been completely different for me. I am connected, accepted, and valued by my clients. I truly feel like an extension of their success.

My investment of time starts daily (including most weekends). I research, read, and learn every day. I share what is relevant. I file bits of info by client or sometimes as general.

Today 7/2 I found some great info from the

IAB U.S. 2020 Digital Video Advertising Spend Report June 2020 link below

3 points that hit home

1. More than half of buyers are shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV

2. Agencies are converging their video team

3. CTV wins Brand Safety and Content Quality


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