At 55 I am more like my 21-year-old son then like my 55-year-old neighbor (neighbor if you're reading this sorry).
As a marketer, I am not a huge fan of age and gender or the notion of cultural generations.
Years ago it was the best we had but now there is so much data we are able to identify: purchase intent
Interests
Lifestyle
Personas
Geo
Income
Purchase cycles...
Local CTV | OTT advertising can target all of the above
That said sometimes you need to know age and gender. This is a great chart
You can also download a fantastic spreadsheet here that will let you calculate any combination of age and gender https://bit.ly/2kqKEZO
