• Robert Eckelman

At 55 I am more like my 21-year-old son then like my 55-year-old neighbor

At 55 I am more like my 21-year-old son then like my 55-year-old neighbor (neighbor if you're reading this sorry).

As a marketer, I am not a huge fan of age and gender or the notion of cultural generations.


Years ago it was the best we had but now there is so much data we are able to identify: purchase intent

Interests

Lifestyle

Personas

Geo

US Population Age and Gender

Income

Purchase cycles...


Local CTV | OTT advertising can target all of the above


That said sometimes you need to know age and gender. This is a great chart


You can also download a fantastic spreadsheet here that will let you calculate any combination of age and gender https://bit.ly/2kqKEZO

CTV = Connected TV | OTT = Over The Top TV

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