CTV | OTT Keeps getting better. It keeps getting easier also. Everyone wins.
Roku announced a new partnership program that will make pairing seamlessly & the setup process easier for consumers.
It will also allow for devices to be controlled with one remote for a simplified viewing experience.
I use a combination of Roku sticks as my device and Hulu for my live cable network, local, and on-demand programming.
It is less costly, better, more user-friendly then cable.
I also never wait on the cable guy and I am free from cable boxes.
CTV |OTT better for consumers and better for local CTV | OTT advertising. Everyone wins :)
Read full article here from Cord Cutters News