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  • Writer's pictureRobert Eckelman

CTV | OTT Keeps getting better. It keeps getting easier also. Everyone wins.

Roku announced a new partnership program that will make pairing seamlessly & the setup process easier for consumers.

It will also allow for devices to be controlled with one remote for a simplified viewing experience.

I use a combination of Roku sticks as my device and Hulu for my live cable network, local, and on-demand programming. 

It is less costly, better, more user-friendly then cable. 

I also never wait on the cable guy and I am free from cable boxes.

CTV |OTT better for consumers and better for local CTV | OTT advertising. Everyone wins :)

Read full article here from Cord Cutters News



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