• Robert Eckelman

Don't worry about defining CTV | OTT, just plan it into 2020. ConnectADtv Can Help

As clients plan for 2020 I have been asked where does CTV | OTT fit into media budgets?

Is it- TV Extension | Digital | Video?


I don't have the answer many of my clients have treated it differently over the last few years.

What is important is that CTV | OTT covers all of the above.


Connected TV combines the deep targeting and technical capabilities of digital and the user experience of television that viewers enjoy.


Magna Global predicts CTV budgets will double from 2018 to 2020.


That is impressive growth but keep in mind CTV | OTT represents over 30% of all viewership but less than 5% of total budgets. There is more growth to come.


Local CTV | OTT advertising covers the entire marketing funnel

Local CTV | OTT advertising makes sense, it covers all parts of the marketing funnel. Awareness, Consideration, Conversion (this is very basic).


A Few facts from ComScore

>3 out of 4 homes (75%) have an OTT Device


>64 million Households watch regularly


>The average home consumes 86 hours per week- that is 2 weeks plus overtime


>OTT viewership increase 25% form 2017-2019


Don't worry about defining CTV | OTT, just plan it into 2020. ConnectADtv Can Help with local CTV | OTT advertising

CTV = Connected TV | OTT = Over The Top TV

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