• Robert Eckelman

Even Inside Major Media companies the BUZZ is focused on CTV | OTT not their legacy Channels


Even Inside Major Media companies the BUZZ is focused on CTV | OTT not their legacy Channels

I am still a fan of broadcast, I try to watch a few programs live like Survivor, The Resident, and Sports.


I am still a fan of cable networks. I stream all of my favorite cable networks on HULU. Both Broadcast and Cable still have mass reach and relevancy, they should focus on that.


If you are in the CTV | OTT business root for the networks. Great TV and Cable will come to CTV | OTT.


Once it is on streaming platforms (CTV |OTT) viewers and marketers take control.


Viewers can binge-watch what, how, when and where they want.

Marketers can advantage of digital characteristics- target by Zip, Interest, Income, Purchase Intent...


Here is a good article from Variety https://bit.ly/2Q0QqOv on Television Networks: Ranking 2019’s Winners and Losers. This is not including CTV | OTT (Streaming)

CTV = Connected TV | OTT = Over The Top TV

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