Even Inside Major Media companies the BUZZ is focused on CTV | OTT not their legacy Channels
I am still a fan of broadcast, I try to watch a few programs live like Survivor, The Resident, and Sports.
I am still a fan of cable networks. I stream all of my favorite cable networks on HULU. Both Broadcast and Cable still have mass reach and relevancy, they should focus on that.
If you are in the CTV | OTT business root for the networks. Great TV and Cable will come to CTV | OTT.
Once it is on streaming platforms (CTV |OTT) viewers and marketers take control.
Viewers can binge-watch what, how, when and where they want.
Marketers can advantage of digital characteristics- target by Zip, Interest, Income, Purchase Intent...
Here is a good article from Variety https://bit.ly/2Q0QqOv on Television Networks: Ranking 2019’s Winners and Losers. This is not including CTV | OTT (Streaming)