• Robert Eckelman

Great Creative, Optimal Reach, Personalized Message, does that matter if Audience Targeting is off?

Local CTV | OTT marketing campaigns start with Audience Targeting and then address other critical success factors.

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7 simple thoughts for the last week of July

1. The reason most people fail is that they give up what they want most for what they want now. 2. Common sense is like money and health: once you have it you must work to keep it 3. Laziness may a