Robert Eckelman

January 22, 2020

Great Creative, Optimal Reach, Personalized Message, does that matter if Audience Targeting is off?

Local CTV | OTT marketing campaigns start with Audience Targeting and then address other critical success factors.

June 15, 2026

Break through traditional boundaries held by others, start something others dont even dream about

In corporate sales, media, and agency life, we routinely let industry standards dictate the boundaries of our goals. Breakout and create what you brave enough to dream

June 13, 2026

Why Brand Building Beats Last-Click Attribution

Everyone is obsessing over the last click, immediate conversions, and short-term outcomes. If that is how you are being sold, ask those sellers to explicitly define those metrics and how they are derived.

June 10, 2026

CTV fragmentation & fees are presented as fatal flaws. They aren't If you are working with the right providers and supply chain partners

In the legacy media world, CTV fragmentation and fees are constantly discussed as if they are fatal flaws.They aren't if you are working with the right providers and supply chain partners, the negative headlines don't match reality:

June 9, 2026

The best thing about CTV isn't just discovering what's new. It's rediscovering what was great all along.‍

In our industry, we spend a lot of time talking about impressions, reach, FAST channels, and vMVPDs. All important topics. But we don't talk enough about one of CTV's biggest strengths: it's a time machine.‍With one click, I can jump from today's hottest series to shows and movies I haven't seen in decades