Robert Eckelman

January 22, 2020

Great Creative, Optimal Reach, Personalized Message, does that matter if Audience Targeting is off?

Local CTV | OTT marketing campaigns start with Audience Targeting and then address other critical success factors.

October 29, 2026

Reinvention isn't failure. It's survival. Especially in the media and marketing business

How many times does an entrepreneur have to start over? As many times as it takes. Successful entrepreneurs know that adapting, changing direction, and sometimes abandoning a plan aren't signs of failure. Starting over doesn't mean starting from scratch. It means starting with experience.

October 28, 2026

CTV's growth opportunity bringing entirely new advertisers into television advertising

CTV is changing who can afford to advertise on television. By combining fragmented streaming audiences with precise targeting and flexible budgets, CTV is opening the door to a new generation of advertisers who previously couldn't justify the cost of traditional TV.

October 27, 2026

The Changing Economics of TV Advertising: Why Precision Commands a Premium

Streaming accounts for just 22% of measured TV advertising exposure, yet CTV is projected to capture 44% of television ad spending. The numbers suggest advertisers are placing a premium on precision, targeting, and accountability.

October 23, 2026

Nielsen Has Two Gauge Reports: Meet the New Ad Supported Gauge

Nielsen has two different Gauge reports, but many advertisers may not know about its Ad Supported Gauge. While the methodology differs, the findings reinforce a significant gap between where Americans watch television and where advertising exposure occurs.