I just did a quick search for subscriber numbers to my favorite CTV | OTT channels. I knew that there were a lot of subscribers, but I didn't know there were so many zeros, as in millions!
That is a lot of Zeros Roku 40,000,000
Fire TV 40,000,000
March-May 2020 viewership is up across the board. While linear television is heading back to normal levels, CTV | OTT channels appear to be holding onto their growth:
Positive in number of household viewing
Positive in number of hours being viewed.
According to ComScore between January 20 and April 20
Non Ad-Supported CTV| OTT grew by 5%.
Ad-Supported CTV | OTT networks grew by 9%.
Watch all you want CTV | OTT always getting better for users and marketers.