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  • Writer's pictureRobert Eckelman

How did David beat Goliath? He watched, learned, and devised a strategy to win

Legal advertising is a Goliath advertising category. It is a top 5 category in most tv markets. TV and cable work for law firms but not as good as it did in the past. Adding CTV | OTT to a legal marketing plan is a great first step. Having a proven strategy is even better.

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