Advertisers want CTV | OTT and so do the big networks
Fox just purchased Tubi for $440 Million. They are now jumping in the deep end with Comcast ( NBC) purchased Xumo & Viacom (CBS) purchase Pluto.
I am an advocate of CTV | OTT, it is hard not to be. This is taken directly out of an article form the Verge.
It’s a good market to be in. The ad-supported video streaming market saw a 38 percent growth in revenue between 2018 and now, and that number is expected to increase. ViacomCBS CEO Bob Bakish told investors last month that Pluto TV touts more than 22 million monthly users...
See full article here https://bit.ly/3a4EC5A