• Robert Eckelman

Cable & Satellite currently 65%, it's headed lower & the lost audience is in Prime Spending Years

Cable and Satellite national penetration could go to 50% or lower in the next 2-5 years. There is something equally or more important than penetration that is not being discussed.

Many of those who are cutting the cord or are cord nevers are in their prime purchasing years.


At 55 I purchase mostly what I want. My wants are slow to surface and I have time, I can shop until the time is right.


Between 25 & 30 when I started earning real money I purchased what I needed, and I need a lot :). Cars, homes, furniture, investments, insurance, restaurants, electronics...


I do have more money at 55 but I was on a large shopping spree at 30. Wealth, Income & Spend are very different and marketers need to consider both



chart from CNBC & Schwab

https://cnb.cx/3c6Ug1A


Local CTV OTT advertising getting better all the time. SISU

CTV = Connected TV | OTT = Over The Top TV

© ALL RIGHTS RESERVED 2017
  • LinkedIn - White Circle
  • Facebook - White Circle
  • Twitter - White Circle
Do not copy any content from this website. All the content, images and graphics are sole property of connectadtv.com ​