The way people watch TV has fundamentally changed.
Good article in The Hollywood link here Reporter https://bit.ly/36pxTB5.
Don't let the headline of this chart fool you, it is not just Young Americans that like to binge-watch. Watching all at once over performs every demo including 65+.
The way savvy Advertisers & Marketers are using local CTV | OTT advertising is fundamentally changing also.
1 They are shifting budgets to CTV | OTT
2 They are becoming customer centric. Relying less on selecting the right program and more on targeting the right audience