• Robert Eckelman

The way people watch TV has fundamentally changed.

Good article in The Hollywood link here Reporter https://bit.ly/36pxTB5.


Don't let the headline of this chart fool you, it is not just Young Americans that like to binge-watch. Watching all at once over performs every demo including 65+.


The way savvy Advertisers & Marketers are using local CTV | OTT advertising is fundamentally changing also.

1 They are shifting budgets to CTV | OTT

2 They are becoming customer centric. Relying less on selecting the right program and more on targeting the right audience



The way people watch TV has fundamentally changed-The way Advertisers & Marketers are using local CTV | OTT is also changing.

CTV = Connected TV | OTT = Over The Top TV

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