Marketers pivoting- messaging, content, & campaigns in response to coronavirus examples here
- Robert Eckelman
- May 18, 2020
- 1 min read
I have seen a lot of proof and many posts about, companies, marketers, & advertising agencies pivoting- developing new messaging, content, and campaigns in response to coronavirus.
Here is a great chart from Marketing Charts & fantastic video examples.
In response to the Coronavirus pandemic messaging has changed here are fantastic examples
Feel Good example
Example Budweiser https://youtu.be/3_t9niMNkdg
Reassurance Example ex Hyundai Assurance
https://youtu.be/ZEcHrFkqrpM
Safety Example
Dominos
Safety Baycare
Give back to the community a good example is
Micro breweries making hand sanitizer
Stay safe and keep watching ad-supported CTV | OTT

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