• Robert Eckelman

Marketers pivoting- messaging, content, & campaigns in response to coronavirus examples here

I have seen a lot of proof and many posts about, companies, marketers, & advertising agencies pivoting- developing new messaging, content, and campaigns in response to coronavirus.


Here is a great chart from Marketing Charts & fantastic video examples.


In response to the Coronavirus pandemic messaging has changed here are fantastic examples


Feel Good example

Example Budweiser https://youtu.be/3_t9niMNkdg



Reassurance Example ex Hyundai Assurance

https://youtu.be/ZEcHrFkqrpM



Safety Example

Dominos

https://youtu.be/FN1FQ__voTI


Safety Baycare

https://www.facebook.com/BayCare/videos/2962737617109399/


Give back to the community a good example is

Micro breweries making hand sanitizer


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