I have seen a lot of proof and many posts about, companies, marketers, & advertising agencies pivoting- developing new messaging, content, and campaigns in response to coronavirus.
Here is a great chart from Marketing Charts & fantastic video examples.
In response to the Coronavirus pandemic messaging has changed here are fantastic examples
Feel Good example
Example Budweiser https://youtu.be/3_t9niMNkdg
Reassurance Example ex Hyundai Assurance
https://youtu.be/ZEcHrFkqrpM
Safety Example
Dominos
Safety Baycare
Give back to the community a good example is
Micro breweries making hand sanitizer
Stay safe and keep watching ad-supported CTV | OTT
