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  • Writer's pictureRobert Eckelman

Marketers pivoting- messaging, content, & campaigns in response to coronavirus examples here

I have seen a lot of proof and many posts about, companies, marketers, & advertising agencies pivoting- developing new messaging, content, and campaigns in response to coronavirus.

Here is a great chart from Marketing Charts & fantastic video examples.

In response to the Coronavirus pandemic messaging has changed here are fantastic examples

Feel Good example

Reassurance Example ex Hyundai Assurance

Safety Example


Safety Baycare

Give back to the community a good example is

Micro breweries making hand sanitizer

Stay safe and keep watching ad-supported CTV | OTT


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