Robert EckelmanDec 4, 20191 min readI made a random post about not defining CTV | OTT, just plan it into 2020. Minutes later I see this Article form eMarketer Who Controls Connected TV Ad Budgets?Do these responsibilities fall to the linear TV team? Do they fall to the digital team? Does this distinction matter anymore? https://www.emarketer.com/content/who-controls-connected-tv-ad-budgets Link to my original post https://www.connectadtv.com/post/don-t-worry-about-defining-ctv-ott-just-plan-it-into-2020-connectadtv-can-help
Article form eMarketer Who Controls Connected TV Ad Budgets?Do these responsibilities fall to the linear TV team? Do they fall to the digital team? Does this distinction matter anymore? https://www.emarketer.com/content/who-controls-connected-tv-ad-budgets Link to my original post https://www.connectadtv.com/post/don-t-worry-about-defining-ctv-ott-just-plan-it-into-2020-connectadtv-can-help
President Biden claims his uncle was eaten by cannibals. The Trump Stormy Daniels hush money trial set to start. These headlines are the most intriguing content on TV right now.
Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?