I made a random post about not defining CTV | OTT, just plan it into 2020. Minutes later I see this

Article form eMarketer

Who Controls Connected TV Ad Budgets?

Do these responsibilities fall to the linear TV team? Do they fall to the digital team? Does this distinction matter anymore?

https://www.emarketer.com/content/who-controls-connected-tv-ad-budgets

Link to my original post

https://www.connectadtv.com/post/don-t-worry-about-defining-ctv-ott-just-plan-it-into-2020-connectadtv-can-help