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I made a random post about not defining CTV | OTT, just plan it into 2020. Minutes later I see this

  • Writer: Robert Eckelman
    Robert Eckelman
  • Dec 4, 2019
  • 1 min read

Article form eMarketer

Who Controls Connected TV Ad Budgets?


Do these responsibilities fall to the linear TV team? Do they fall to the digital team? Does this distinction matter anymore?



Link to my original post

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