A friend asked me if I am telling my clients about the increased CTV | OTT viewing during the stay home Covid 19 pandemic.
I said no, I am listening to them, supporting them, and keeping calm. Clients will let us know what information they need, now is the time to follow their clues. (I am giving people social and mental distance… some people need time to process).
It is obvious that viewership is up. There is a cycle that people go through at different speeds and severity: panic, anxiety, doubt, rational, recovery.
Marketers know going dark is not a good strategy. They are working through their direct situation their, employee needs, and adjusting their strategy & messaging.
Here are a few great examples
Publix and Walgreens Senior shopping Hours
Sling-Free Streaming of news and select entertainment
3 Daughters Brewing re-purposing brewing equipment to make hand sanitizer and giving it away
Auto dealers focusing on service pickup and delivery
