• Robert Eckelman

I hope the Peacock gets last-minute deals, I am all for great ad-supported CTV |OTT



Peacock is set to launch tomorrow and as of today, they do not have deals with Roku or Fire TV the most dominant CTV | OTT platforms (see chart above on share of viewing hours). This is kind of like opening up a restaurant without a cook, or even closer to home starting Quibi On mobile only. For Peacock or Quibi it does not really matter how good the content is if people do not favor the CTV | OTT delivery method.


Peacock looks great I like the options offered, free and two subscription models. It also has some solid content. Great article here about Peacocks offerings. I have 4 smart TV’s, 3 Roku’s and 3 Fire Sticks and I can not get Peacock. Most people will not be able to get it either.

https://www.cnet.com/news/nbc-peacock-prices-discounts-launch-date-devices-shows-movies-roku-amazon/


Quibi launched with great fanfare but has stumbled out of the gates. Who knows what the future holds for Quibi. What I have read does not look promising.

https://www.theguardian.com/tv-and-radio/2020/jun/28/quibi-netflix-jeffrey-katzenberg-crash


CTV | OTT has become very competitive, with fantastic players and great content. We've all heard the saying bring your A-game.


Here is the way I see it

with no Roku, Peacock you immediately drops from an A to a B,

with no fire TV it drops from a B to a C.

With many smart TV‘s not having access to the app it drops from a C to a D.


Back to the headline, I would like to see Peacock succeed. I hope Peacock makes last-minute deals to be carried by the most popular CTV | OTT platforms.

CTV = Connected TV | OTT = Over The Top TV

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