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Bike MS Suncoast Challenge 600K raised

July 13, 2018

Streaming- Every Day | Every Demo

https://www.linkedin.com/feed/update/urn:li:activity:6423585569498034177

Bike MS Suncoast Challenge 600K raised

July 13, 2018

Cord cutting hit satellite harder than cable. DirecTV & Dish losing more than 1.5 m in 2017

Satellite increasing thin bundles but traditional subscribers leaving in droves https://www.linkedin.com/feed/update/urn:li:activity:6423...

Bike MS Suncoast Challenge 600K raised

July 6, 2018

Come and get it! The ConnectADtv July Newsletter FREE!

The ConnectADtv July Newsletter is out. This may help give you a strategic advantage over the competition in the CTV | OTT local...

Bike MS Suncoast Challenge 600K raised

July 5, 2018

2018 74% of US Households own a Connected TV Device

Percent of U.S. households own a connected TV device. From 2010 to 2018 308% increase. 2018 74% 2016 65% 2013 44% 2010 24% Opportunities...

Bike MS Suncoast Challenge 600K raised

July 5, 2018

Growing, Growing, Grown! 360% increase 2015-2017

Thin bundles continue to be hot. OTT subscribers want live, on demand content and sports. They are getting it at record levels. If you...

Bike MS Suncoast Challenge 600K raised

July 5, 2018

What is a potato without the sizzle of a steak. (Ask Ruth’s Chris how important the sizzle is)

Netflix, Hulu, Amazon have a lot of sizzle with their originals Like: Stranger Things, 13 Reasons Why, The Handmaid’s Tale, The Marvelous...

Bike MS Suncoast Challenge 600K raised

June 29, 2018

Thoughts collected and shared by Sam

If you don't think every day is a good day, just try missing one. see more click here https://www.linkedin.com/feed/update/urn:li:activi...

Bike MS Suncoast Challenge 600K raised

June 22, 2018

Are you audience-centric?

Customers are consuming entertainment and information relevant to them through connected devices. While marketers see TV, Radio, Digital,...

Bike MS Suncoast Challenge 600K raised

June 21, 2018

Sam's thoughts for the week enjoyed by many, feel free to forward :)

1, Life is a long lesson in humility. 2, Be sure to plant your feet in the right place, then stand firm Click here for more...

Bike MS Suncoast Challenge 600K raised

June 15, 2018

Thoughts collected and shared by Sam. A great way to keep things in proper perspective

1 Rough diamonds may sometimes be mistaken for worthless pebbles. 2 It is easier to go down a hill than up, but the view is from the top...

Bike MS Suncoast Challenge 600K raised

June 14, 2018

74% of US households now have a connected tv device. I will watch this movie on CTV | OTT

74% of U.S. TV households have one or more connected tv devices. Nielsen & Leichtman Research Group. That is up from 65% in 2016, 44% in...

Bike MS Suncoast Challenge 600K raised

June 13, 2018

AT&T Time Warner Merger. Approved AT&T $85 billion bid to acquire Time Warner

The goal make TV advertising more precise and more efficiently target specific consumers. With 159 million wireless and 40 million...

Bike MS Suncoast Challenge 600K raised

June 8, 2018

You gotta love it, Amazons new Fire TV Cube. Combines the best of The 4K Ultra HD Streaming

Fire Stick, With hands-free Alexa. Who is going to make the popcorn? Even better, it is on sale for Prime members....

Bike MS Suncoast Challenge 600K raised

June 4, 2018

ConnectADtv Newsletter. Read this for the most recent CTV | OTT headlines.

Your strategic advantage to stay ahead of the competition, informed, and up to date. https://shoutout.wix.com/so/9MEyuL2W#/main

Bike MS Suncoast Challenge 600K raised

June 1, 2018

Deliver better result when communicating with your core audience. Millennials, 22-38, are coveted.

This chart tells a story of the largest challenges and opportunities when communicating with them https://www.linkedin.com/feed/update/ur...

Bike MS Suncoast Challenge 600K raised

May 23, 2018

like a runaway train, CTV | OTT continues to gain momentum

Roku Sees Bump In Customer Base https://www.linkedin.com/feed/update/urn:li:activity:6405125547793399808

Bike MS Suncoast Challenge 600K raised

May 18, 2018

63% of US households with Wi-Fi streamed video content on OTT devices in February

OTT can help target hard-to-reach demos. Keep in mind “not every millennial is an OTT streamer and not every OTT streamer is a millennial'.

Bike MS Suncoast Challenge 600K raised

May 18, 2018

Online Shoppers choose desktop over smartphones

Quick read good stuff:) https://www.linkedin.com/feed/update/urn:li:activity:6403267257899847680

Bike MS Suncoast Challenge 600K raised

May 14, 2018

Millennial parents surprisingly loyal

https://www.linkedin.com/feed/update/urn:li:activity:6401839474661158912

Bike MS Suncoast Challenge 600K raised

May 11, 2018

Think Roku is a hardware company? Think again. Q1 2018 revenue 61.5M hardware, 75.1M advertising,

And and licensing. Roku Chief Financial Officer Steve Louden tells TheStreet "Not only do we believe that all TV will be streamed,...

Bike MS Suncoast Challenge 600K raised

May 10, 2018

The IAB & MRC- ad viewability 50% of a digital display in view for 1 sec | Video for 2 sec

See this Article form think with Google. “It may sound obvious, but ads that have a chance to be seen are the ones that drive business...

Bike MS Suncoast Challenge 600K raised

May 3, 2018

Business & life wisdom collected and shared by Sam

Read and enjoy. One sentence goes a long way :) 1, Every success is built on the ability to do better than good enough. C...

Bike MS Suncoast Challenge 600K raised

May 1, 2018

Want speedy internet, keep your Comcast cable bundle

Comcast tries to slow cord cutting by tying cable budel to speed increases. See article by Techspot https://www.techspot.com/news/74390-c...

Bike MS Suncoast Challenge 600K raised

May 1, 2018

18-34 make up 23.3% of the population

The events of the last year have crystallized them into a more cohesive group. Rock The Vote, #NeverAgain, #IWillMarch . This group has...

Bike MS Suncoast Challenge 600K raised

April 29, 2018

CTV | OTT not a fad, not the future. It is hear and ready now

Ad-Supported OTT Isn't A Fad, It's The Future. Article from Forbes Nov 16, 2017 https://www.forbes.com/sites/alanwolk/2017/11/16/ad-suppo...

Bike MS Suncoast Challenge 600K raised

April 26, 2018

Is this how you saw this chapter in the story of Facebook playing out?

In spite of Cambridge Analytica data blunder Facebook is on fire beating Q1 2018 earnings & revenue and adding 70 million users...

Bike MS Suncoast Challenge 600K raised

April 24, 2018

Innovation diffusion curve. CTV | OTT past Innovators and Early Adopters on to the Early Majority

Simply stated- It is the time and speed it takes a given population adopt to innovation. Adoption of CTV | OTT has been fast and the...

Bike MS Suncoast Challenge 600K raised

April 20, 2018

Facebook has serious trust issues but daily visits largely unaffected

https://www.linkedin.com/feed/update/urn:li:activity:6393120942410788865

Bike MS Suncoast Challenge 600K raised

April 18, 2018

Great video- Industry leaders from Comcast, ESPN, Disney ABC, NBCU, & Turner discuss industry issues

Where TV (tradigital) is headed and what is needed to from providers to end users. 5 minutes it is worth watching....

Bike MS Suncoast Challenge 600K raised

April 10, 2018

Another TV streaming service offering 40 channels +

Vidgo to offer a new streaming service. Their offering will include over 40 channels of live television. Dates, pricing, or channel...

Bike MS Suncoast Challenge 600K raised

April 2, 2018

Customers not clicks. Customers make purchase, clicks can't. Business Outcomes vs Metrics

Great article from Think With Google https://www.linkedin.com/feed/update/urn:li:activity:6386565708708409345

Bike MS Suncoast Challenge 600K raised

March 31, 2018

CTV | OTT getting better and easier

https://www.facebook.com/Connectadtv/posts/1700428530050340

Bike MS Suncoast Challenge 600K raised

March 28, 2018

Upper and lower marketing funnel activities are important. OTT delivers from awareness to advocacy

https://www.linkedin.com/feed/update/urn:li:activity:6384804962978852864

Bike MS Suncoast Challenge 600K raised

March 23, 2018

Different ads for different screens. This story ties together feature and benefit in just 15 seconds

Try to skip this advertisement. Hyundai tied together features and benefits of their emergency braking system in just 15 sec. They did...

Bike MS Suncoast Challenge 600K raised

March 21, 2018

The great thing about a quick read, it's easy to remember

1.  If you get tired, learn to rest, not to quit. 2.  A major ingredient of happiness is something to do. 3.  Fortune favors the prepared...

Bike MS Suncoast Challenge 600K raised

March 14, 2018

The customer path to purchase is complicated. Linear stimulus-response, does not exist...

The customer path to purchase in a digital world is not linear. Marketers need to have online & off-line strategies that complement one...

Bike MS Suncoast Challenge 600K raised

March 14, 2018

The story behind Netflix's Project Griffin. It was a big gamble...

5 years in development, price points were set, marketing and advertising were ready and then.... There was a spin-off to Roku. Reed...

Bike MS Suncoast Challenge 600K raised

March 14, 2018

Where is the beef, Mikey likes it, Mean Joe Green Coke...Great video creates

https://www.linkedin.com/feed/update/urn:li:activity:6347410923585622016

Bike MS Suncoast Challenge 600K raised

March 14, 2018

The proliferation of TV streaming services is nothing short of amazing.

https://www.linkedin.com/feed/update/urn:li:activity:6364859150681411584

Bike MS Suncoast Challenge 600K raised

March 14, 2018

The Gold Medal goes to marketers that figure out how...

The Gold Medal goes to marketers that figure out how to take advantage our rapidly changing ecosystem and turn it into a winning...

We help agencies and businesses plan, buy, and measure CTV | OTT advertising with full transparency and proven results.

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