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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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September 13, 2018

Sam- sharing great thought for motivation, inspiration, and success

1. We cannot erase the past merely because it does not fit the present. 2. Obstacles are what we see when we take our eyes off the goal....

September 12, 2018

Accidents happen, but few happen by accident.

Proper time management, planning, and teamwork can help avoid them . Pleasure in the job puts perfection in the labor. This is a...

September 5, 2018

Hot tip form Cord Cutters News

Amazon is working on A Free Ad-Supported Streaming Service According to Cord Cutters News. Amazons free streaming service, will be named...

August 27, 2018

The CTV | OTT conversation has changed — from What is it, and what budget would it come from

To we need to get involved now. good article form Mediapost. https://www.mediapost.com/publications/article/323839/ott-is-more-than-just-...

August 25, 2018

CTV vs FEP local OTT advertising-The information gap widens as more people jump in.

Choose what side of the rainbow you want to be on. CTV and FEP inventory for local advertising are very different. Connected TV Inventory...

August 24, 2018

Price & Value- In today's hyper-competitive environment deliver both to flourish

Price what something costs. Value everything included in the price. In the local CTV | OTT advertising space Price and Value are often...

August 16, 2018

Blast-off CTV |OTT advertising growth has been phenomenal

According to MediaPost CTV | OTT ad spend will go from 4.7 Billion to over 20 billion. That is over a 425% increase in just 4 years. 2017...

August 12, 2018

Running on TV for over 30 years, Award winning, Top Rated Jeopardy, now airing on HULU

Streaming lets people watch what they want, when they want. Now you can Binge watch Jeopardy on Hulu. https://variety.com/2018/digital/n...

August 10, 2018

So Much jargon, so little time. Even veterans of TV need to know how to speak the new language of

local Connected TV | Over The Top advertising. Today you need to inspect what you expect. This article covers the basics. You will want...

August 9, 2018

We are all under construction. Thoughts to help build a better you.

Simplicity is the utmost sophistication. The reward of suffering is experience. A somebody was once a nobody who wanted to do and did. I...

July 29, 2018

Stress + Rest = Growth. A colleague shared this article with me

now I am sharing with you. Equation for success- Short a read easy to understand and implement. Hope you enjoy....

July 27, 2018

David vs Goliath not an improbable victory, it was predictable.

When playing by Goliaths rules, Goliaths win 71%* of the time. When the Davids of the world make up the rules, they win 64%* of the time....

July 26, 2018

Simple though to help you get through every day. Too Good not to share

These are too good not to share. They all have relevant business applications. Never go to a doctor whose office plants have died. See...

July 20, 2018

I wish everyone had a friend like Sam. These are great for business and personal

We first make our habits, and then our habits make us. I have had more trouble with myself than with any other person. see more here...

July 13, 2018

Streaming- Every Day | Every Demo

https://www.linkedin.com/feed/update/urn:li:activity:6423585569498034177

July 13, 2018

Cord cutting hit satellite harder than cable. DirecTV & Dish losing more than 1.5 m in 2017

Satellite increasing thin bundles but traditional subscribers leaving in droves https://www.linkedin.com/feed/update/urn:li:activity:6423...

July 6, 2018

Come and get it! The ConnectADtv July Newsletter FREE!

The ConnectADtv July Newsletter is out. This may help give you a strategic advantage over the competition in the CTV | OTT local...

July 5, 2018

2018 74% of US Households own a Connected TV Device

Percent of U.S. households own a connected TV device. From 2010 to 2018 308% increase. 2018 74% 2016 65% 2013 44% 2010 24% Opportunities...

July 5, 2018

Growing, Growing, Grown! 360% increase 2015-2017

Thin bundles continue to be hot. OTT subscribers want live, on demand content and sports. They are getting it at record levels. If you...

July 5, 2018

What is a potato without the sizzle of a steak. (Ask Ruth’s Chris how important the sizzle is)

Netflix, Hulu, Amazon have a lot of sizzle with their originals Like: Stranger Things, 13 Reasons Why, The Handmaid’s Tale, The Marvelous...

June 29, 2018

Thoughts collected and shared by Sam

If you don't think every day is a good day, just try missing one. see more click here https://www.linkedin.com/feed/update/urn:li:activi...

June 22, 2018

Are you audience-centric?

Customers are consuming entertainment and information relevant to them through connected devices. While marketers see TV, Radio, Digital,...

June 21, 2018

Sam's thoughts for the week enjoyed by many, feel free to forward :)

1, Life is a long lesson in humility. 2, Be sure to plant your feet in the right place, then stand firm Click here for more...

June 15, 2018

Thoughts collected and shared by Sam. A great way to keep things in proper perspective

1 Rough diamonds may sometimes be mistaken for worthless pebbles. 2 It is easier to go down a hill than up, but the view is from the top...

June 14, 2018

74% of US households now have a connected tv device. I will watch this movie on CTV | OTT

74% of U.S. TV households have one or more connected tv devices. Nielsen & Leichtman Research Group. That is up from 65% in 2016, 44% in...

June 13, 2018

AT&T Time Warner Merger. Approved AT&T $85 billion bid to acquire Time Warner

The goal make TV advertising more precise and more efficiently target specific consumers. With 159 million wireless and 40 million...

June 8, 2018

You gotta love it, Amazons new Fire TV Cube. Combines the best of The 4K Ultra HD Streaming

Fire Stick, With hands-free Alexa. Who is going to make the popcorn? Even better, it is on sale for Prime members....

June 4, 2018

ConnectADtv Newsletter. Read this for the most recent CTV | OTT headlines.

Your strategic advantage to stay ahead of the competition, informed, and up to date. https://shoutout.wix.com/so/9MEyuL2W#/main

June 1, 2018

Deliver better result when communicating with your core audience. Millennials, 22-38, are coveted.

This chart tells a story of the largest challenges and opportunities when communicating with them https://www.linkedin.com/feed/update/ur...

May 23, 2018

like a runaway train, CTV | OTT continues to gain momentum

Roku Sees Bump In Customer Base https://www.linkedin.com/feed/update/urn:li:activity:6405125547793399808

May 18, 2018

63% of US households with Wi-Fi streamed video content on OTT devices in February

OTT can help target hard-to-reach demos. Keep in mind “not every millennial is an OTT streamer and not every OTT streamer is a millennial'.

May 18, 2018

Online Shoppers choose desktop over smartphones

Quick read good stuff:) https://www.linkedin.com/feed/update/urn:li:activity:6403267257899847680

May 14, 2018

Millennial parents surprisingly loyal

https://www.linkedin.com/feed/update/urn:li:activity:6401839474661158912

May 11, 2018

Think Roku is a hardware company? Think again. Q1 2018 revenue 61.5M hardware, 75.1M advertising,

And and licensing. Roku Chief Financial Officer Steve Louden tells TheStreet "Not only do we believe that all TV will be streamed,...

May 10, 2018

The IAB & MRC- ad viewability 50% of a digital display in view for 1 sec | Video for 2 sec

See this Article form think with Google. “It may sound obvious, but ads that have a chance to be seen are the ones that drive business...

May 3, 2018

Business & life wisdom collected and shared by Sam

Read and enjoy. One sentence goes a long way :) 1, Every success is built on the ability to do better than good enough. C...

May 1, 2018

Want speedy internet, keep your Comcast cable bundle

Comcast tries to slow cord cutting by tying cable budel to speed increases. See article by Techspot https://www.techspot.com/news/74390-c...

May 1, 2018

18-34 make up 23.3% of the population

The events of the last year have crystallized them into a more cohesive group. Rock The Vote, #NeverAgain, #IWillMarch . This group has...

April 29, 2018

CTV | OTT not a fad, not the future. It is hear and ready now

Ad-Supported OTT Isn't A Fad, It's The Future. Article from Forbes Nov 16, 2017 https://www.forbes.com/sites/alanwolk/2017/11/16/ad-suppo...

April 26, 2018

Is this how you saw this chapter in the story of Facebook playing out?

In spite of Cambridge Analytica data blunder Facebook is on fire beating Q1 2018 earnings & revenue and adding 70 million users...

April 24, 2018

Innovation diffusion curve. CTV | OTT past Innovators and Early Adopters on to the Early Majority

Simply stated- It is the time and speed it takes a given population adopt to innovation. Adoption of CTV | OTT has been fast and the...

April 20, 2018

Facebook has serious trust issues but daily visits largely unaffected

https://www.linkedin.com/feed/update/urn:li:activity:6393120942410788865

April 18, 2018

Great video- Industry leaders from Comcast, ESPN, Disney ABC, NBCU, & Turner discuss industry issues

Where TV (tradigital) is headed and what is needed to from providers to end users. 5 minutes it is worth watching....

April 10, 2018

Another TV streaming service offering 40 channels +

Vidgo to offer a new streaming service. Their offering will include over 40 channels of live television. Dates, pricing, or channel...

April 2, 2018

Customers not clicks. Customers make purchase, clicks can't. Business Outcomes vs Metrics

Great article from Think With Google https://www.linkedin.com/feed/update/urn:li:activity:6386565708708409345

March 31, 2018

CTV | OTT getting better and easier

https://www.facebook.com/Connectadtv/posts/1700428530050340

March 28, 2018

Upper and lower marketing funnel activities are important. OTT delivers from awareness to advocacy

https://www.linkedin.com/feed/update/urn:li:activity:6384804962978852864

March 23, 2018

Different ads for different screens. This story ties together feature and benefit in just 15 seconds

Try to skip this advertisement. Hyundai tied together features and benefits of their emergency braking system in just 15 sec. They did...

March 21, 2018

The great thing about a quick read, it's easy to remember

1. If you get tired, learn to rest, not to quit. 2. A major ingredient of happiness is something to do. 3. Fortune favors the prepared...

March 14, 2018

The customer path to purchase is complicated. Linear stimulus-response, does not exist...

The customer path to purchase in a digital world is not linear. Marketers need to have online & off-line strategies that complement one...

seeing your business clearly and being able to shift as the market changes pays dividends

March 14, 2018

The story behind Netflix's Project Griffin. It was a big gamble...

5 years in development, price points were set, marketing and advertising were ready and then.... There was a spin-off to Roku. Reed...

March 14, 2018

Where is the beef, Mikey likes it, Mean Joe Green Coke...Great video creates

https://www.linkedin.com/feed/update/urn:li:activity:6347410923585622016

March 14, 2018

The proliferation of TV streaming services is nothing short of amazing.

https://www.linkedin.com/feed/update/urn:li:activity:6364859150681411584

March 14, 2018

The Gold Medal goes to marketers that figure out how...

The Gold Medal goes to marketers that figure out how to take advantage our rapidly changing ecosystem and turn it into a winning...

Our Blogs

Attribution & Measurement

Cable

Broadcast

Analytics

Marketing

Sam- sharing great thought for motivation, inspiration, and success

Accidents happen, but few happen by accident.

Hot tip form Cord Cutters News

The CTV | OTT conversation has changed — from What is it, and what budget would it come from

CTV vs FEP local OTT advertising-The information gap widens as more people jump in.

Price & Value- In today's hyper-competitive environment deliver both to flourish

Blast-off CTV |OTT advertising growth has been phenomenal

Running on TV for over 30 years, Award winning, Top Rated Jeopardy, now airing on HULU

So Much jargon, so little time. Even veterans of TV need to know how to speak the new language of

We are all under construction. Thoughts to help build a better you.

Stress + Rest = Growth. A colleague shared this article with me

David vs Goliath not an improbable victory, it was predictable.

Simple though to help you get through every day. Too Good not to share

I wish everyone had a friend like Sam. These are great for business and personal

Streaming- Every Day | Every Demo

Cord cutting hit satellite harder than cable. DirecTV & Dish losing more than 1.5 m in 2017

Come and get it! The ConnectADtv July Newsletter FREE!

2018 74% of US Households own a Connected TV Device

Growing, Growing, Grown! 360% increase 2015-2017

What is a potato without the sizzle of a steak. (Ask Ruth’s Chris how important the sizzle is)

Thoughts collected and shared by Sam

Are you audience-centric?

Sam's thoughts for the week enjoyed by many, feel free to forward :)

Thoughts collected and shared by Sam. A great way to keep things in proper perspective

74% of US households now have a connected tv device. I will watch this movie on CTV | OTT

AT&T Time Warner Merger. Approved AT&T $85 billion bid to acquire Time Warner

You gotta love it, Amazons new Fire TV Cube. Combines the best of The 4K Ultra HD Streaming

ConnectADtv Newsletter. Read this for the most recent CTV | OTT headlines.

Deliver better result when communicating with your core audience. Millennials, 22-38, are coveted.

like a runaway train, CTV | OTT continues to gain momentum

63% of US households with Wi-Fi streamed video content on OTT devices in February

Online Shoppers choose desktop over smartphones

Millennial parents surprisingly loyal

Think Roku is a hardware company? Think again. Q1 2018 revenue 61.5M hardware, 75.1M advertising,

The IAB & MRC- ad viewability 50% of a digital display in view for 1 sec | Video for 2 sec

Business & life wisdom collected and shared by Sam

Want speedy internet, keep your Comcast cable bundle

18-34 make up 23.3% of the population

CTV | OTT not a fad, not the future. It is hear and ready now

Is this how you saw this chapter in the story of Facebook playing out?

Innovation diffusion curve. CTV | OTT past Innovators and Early Adopters on to the Early Majority

Facebook has serious trust issues but daily visits largely unaffected

Great video- Industry leaders from Comcast, ESPN, Disney ABC, NBCU, & Turner discuss industry issues

Another TV streaming service offering 40 channels +

Customers not clicks. Customers make purchase, clicks can't. Business Outcomes vs Metrics

CTV | OTT getting better and easier

Upper and lower marketing funnel activities are important. OTT delivers from awareness to advocacy

Different ads for different screens. This story ties together feature and benefit in just 15 seconds

The great thing about a quick read, it's easy to remember

The customer path to purchase is complicated. Linear stimulus-response, does not exist...

The story behind Netflix's Project Griffin. It was a big gamble...

Where is the beef, Mikey likes it, Mean Joe Green Coke...Great video creates

The proliferation of TV streaming services is nothing short of amazing.

The Gold Medal goes to marketers that figure out how...

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