• ConnectADtv Robert Eckelman

CTV | OTT shifts power and influence from large media companies to savvy marketers and advertise

Shifts power and influence from large media companies to strategic marketers and advertisers

CTV | OTT shifts power from media companies to marketers and advertisers through a customer-centric focus. Advertisers no longer need to buy shows and networks; hoping prospects are in the audience. CTV | OTT offers advertisers the ability to build precise audiences made up of best their prospects. Connected TV is smarter marketing and advertising through better targeting.

CTV = Connected TV | OTT = Over The Top TV

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