• Robert Eckelman

Are you audience-centric?

Customers are consuming entertainment and information relevant to them through connected devices. While marketers see TV, Radio, Digital, Print, as individual silos and separate behaviors, customers don’t. Marketers need to shift from platform and program-centric buying to audience-based plans in order to keep up. Today consumers move from platform to platform throughout the day choosing what they pay attention to and how they want to interact. When they are engaging with your brand, they expect seamless transitions. Are you audience-centric

ConnectADtv optimizes Omnichannel efforts. We help advertisers deliver their cross-device message, to a precise audience, in a specific geographic area, with optimal frequency. Local Connected TV | Over The Top advertising will impact the upper, middle, and lower marketing funnel

CTV = Connected TV | OTT = Over The Top TV

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