I met a new client last week.
They had a limited budget and were considering Broadcast TV or CTV | OTT.
Their chief concern, reservation, opinion was that CTV | OTT had a limited reach.
I asked 2 questions
1, On your limited budget what type of reach did you expect with broadcast TV? They thought about it a while and then said, “ I suppose that reach would be limited also”.
2, Knowing your reach will be limited, are you trying to reach as many people as you can or just people in the market for your product?
There was a pause,
Then a smile,
Their CTV | OTT schedule starts today.
Advertising budgets are not unlimited. CTV | OTT is not the complete solution, it is a strategic part of a campaign. An ongoing effort to build a business, brand, and sales.
Because it combines the impact of TV with the precision and measurement of digital, it hits all levels of the marketing funnel.
We help clients reach their best prospects. The targeted message become ubiquitous with a sphere of influence that appears across all screens.
Is Advertising & Marketing about unbridled reach, or it is about reaching and influencing the right audience?