ConnectADtv Robert Eckelman
Advertising a rack of ribs to vegetarian will not sell much pork regardless of frequency.
Advertising a rack of ribs to vegetarian will not sell much pork regardless of frequency. Reaching SUV shoppers with a sports car ad will not get you anywhere fast.
The old definition of Reach and frequency needs a tune up and CTV OTT makes it is possible. Reach the raw number of prospects exposed once; frequency is the average number of exposures. While R & F are necessary, the old definitions are generic.
Marketers & advertisers can now leverage data & technology to improve the definitions & increase the impact, relevance, and engagement of their advertising.
I just watched a roundtable of high-profile agency people. They were discussing R & F for Honda. Summary, Honda targeted A25-54, per the discussion, 46% of the Honda purchases were outside of that demo. CTV | OTT can help balance this out. CTV | OTT provides advertisers the ability to build precise audiences made up of best their prospects.
74% of US HH have a connected TV device. 11000+ HH cut the cord daily. These HH did not stop watching TV, they are watching it differently, On CTV | OTT - skinny bundles (Sling, Hulu…), and free ad-supported providers (Pluto, Crackle…). It’s better because CTV | OTT combines the attributes of TV with Data & Technology to deliver superior Reach and Frequency.
Learn more contact ConnectAdtv Local CTV | OTT advertising experts.