• ConnectADtv Robert Eckelman

Why do 2019 media plans still look like Y2K. It is time for CTV ad spend to catch up to the audience

Great OTT article from Forbes. This is taken directly from the article.

Last year, brands spent $70 billion advertising to television audiences, mostly using a media strategy that look more like 1995 than 2018. “Only 5% of all ad dollars go to OTT, even though more than 50% of the audience is there,” says Lawrence. It is time for local advertisers to benefit from local CTV | OTT advertising

Why do most media plans still look like Y2k. It is time for Ad spend to catch up with the CTV | OTT audience

See full article here https://bit.ly/2VC6ln5

CTV = Connected TV | OTT = Over The Top TV

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