Robert Eckelman

April 2, 2018

Customers not clicks. Customers make purchase, clicks can't. Business Outcomes vs Metrics

Great article from Think With Google https://www.linkedin.com/feed/update/urn:li:activity:6386565708708409345

October 6, 2026

When Everything Is the Product, What Happens to Your Core Product? I would hire an expert

Diversification isn't the problem. Losing specialization is. When the people selling television begin to devalue their core product, advertisers soon follow. In trying to become everything to advertisers, are television stations losing focus on the thing they were uniquely positioned to do best?

October 6, 2026

Are TV Advertisers Getting the Audience They’re Paying For?

Traditional Television has a predictive posting problem. Stations sell program ratings. But that’s not where the commercials run. If advertisers are buying the audience of a program, maybe it’s time to ask: Where did my commercials actually run and how many people were actually there to see them?

October 6, 2026

Local TV Is Cutting Its Way to Irrelevance

Local television spent decades building trust with its communities. It quick makes cuts. At some point, cutting costs stops making the product more efficient and starts making the product less valuable.

October 5, 2026

What’s Killing Local TV? You Might Be Surprised. | A Three-Part Series

Local TV is facing plenty of outside challenges. But some of its biggest problems may be coming from within. Changes in talent, the sales model and the product itself are raising an important question: Is local television slowly weakening the very things that once made it valuable?